Your Business Isn’t Generic. Why Should Your Software Be?

Your Business Isn’t Generic. Why Should Your Software Be?

Your Business Isn’t Generic. Why Should Your Software Be?

The wholesale phone industry doesn’t fit neatly into a box. Here’s how PhoneX is tailored to your needs.

The wholesale phone industry doesn’t fit neatly into a box. Here’s how PhoneX is tailored to your needs.

Device resale isn’t just like any other business

Device resale isn’t just like any other business

PhoneX spent $35M+ developing solutions for the wholesale phone industry.

PhoneX spent $35M+ developing solutions for the wholesale phone industry.

How we solve that

How selling in our industry is different

PhoneX Storefront

PhoneX Connect

PhoneX Warehouse

Selling phones wholesale is highly capital intensive. Capital constraints often limit your ability to grow the business.

✓ PhoneX Storefront is proven to get higher selling prices and faster inventory turns - which means better cashflow.

✓ Larger suppliers expand distribution and turn inventory more rapidly, which improves cash flow.


✓ Resellers leverage the capital investment of their suppliers to pre-sell inventory and potentially collect cash before purchasing from their suppliers.

✓ Get real-time cost and inventory valuation, so you always know exactly how much capital is tied up on the floor.


✓ Aging inventory alerts flag units sitting too long, so cash gets freed up before it's stuck in slow-moving stock.

✓ Get real-time cost and inventory valuation, so you always know exactly how much capital is tied up on the floor.


✓ Aging inventory alerts flag units sitting too long, so cash gets freed up before it’s stuck in slow-moving stock.

Prices depreciate rapidly and fluctuate from week to week, so it's incredibly important to monitor prices and inventory turns.

✓ View real-time data on your margins.


✓ View historical offers and bookings on every SKU.


✓ Get pricing and offer-clearing recommendations from machine learning algorithms.

✓ Resellers can sell before they buy, reducing the risk of holding inventory.

✓ Track inventory turns and days-on-hand by SKU and grade, so you know exactly which units need to move now.


✓ Cost and price data updates in real time as devices move through the workflow, keeping margin visibility accurate as prices shift.

Buyers rarely buy at list price. They want to negotiate.

✓ Buyers can purchase at list price or make offers online.


✓ Instead of negotiating all day on WhatsApp, you can accept, reject or counter offers directly in PhoneX.

✓ Suppliers approve  prices, above which resellers have full control to negotiate with buyers. 

✓ Maintain a live cost floor per unit, so reps always know the minimum acceptable offer before they negotiate.

Getting reliable, quality supply is key to operating a successful device resale business, but the availability and quality of the supply are often highly inconsistent.

✓ Provide 24/7 access to your inventory so that you can be your buyers' most reliable supplier. You can also provide information on your testing and grading standards.

✓ Resellers access consistent, quality supply from their trusted suppliers. Suppliers, in turn, can greatly expand their distribution and increase customer loyalty by recruiting their top resellers to resell their inventory.

✓ Enforce standardized testing and grading workflows, so every device is evaluated the same way regardless of who sourced it.



✓ IMEI-level tracking from the moment of intake means quality and condition history follow the device through the entire process.

Buyers like a personal touch, so the sales process needs to be both online and offline.

✓ Smaller buyers can self-serve.


✓ All buyers can view and manage their orders online.  


✓ Your time frees up to provide personalized service to larger customers.

✓ Resellers can still create orders for their buyers and provide the same level of white-glove service that larger buyers are used to.

✓ Keep one real-time source of truth for inventory, so reps can answer a buyer's question accurately whether the sale happens online or over the phone.

Quality isn't standard, so it's important to clearly describe your device grades to buyers.

✓ With PhoneX Storefront, display grades and descriptions directly in your Stock List.


✓ Get your own site where you can add grading information.

✓ As a reseller, you can use your supplier's grades or relabel your supplier's grades to match your grading.

✓ Configure and enforce your grading scale, with condition notes attached to every unit.


✓ Grades set in the warehouse flow straight through to Storefront and Connect listings, so what you say and what you sell always match.

How warehouse management in our industry is different

How PhoneX Warehouse solves that

A device's path through the warehouse is rarely a straight line. Units bounce between testing, repair, and re-grading before they're ready to sell.

✓ PhoneX Warehouse is built for configurable, non-linear workflows, so a unit that fails testing routes back to repair and re-testing without losing history.


✓ Every stage change is logged, so you always know where a device is and why it's there.

Generic ERPs, spreadsheets, and retail inventory tools are not built for device wholesale. Teams end up stitching together patchwork systems that don’t talk to each other.

✓ PhoneX Warehouse is purpose-built for pre-owned device operations — not a generic ERP bent into shape with workarounds.


✓ Purchasing, receiving, processing, selling, and fulfillment run in one system, so performance is measurable end-to-end instead of scattered across disconnected tools.

Received SKUs often transform into different SKUs after processing, which presents problems for generic ERP systems.

✓ Track SKU transformation, splits, merges, and parts harvesting, keeping a full lineage from the original purchase lot to every final sellable SKU.

A single device can exit the business through multiple disposition paths — resale, parts, or scrap — and each one needs to be tracked to know if you're actually making money.

✓ Track profitability regardless of disposition path, so you can see true margin whether a unit is sold wholesale, retail, sold for parts, or scrapped.

With devices moving constantly and IMEIs to track one by one, it's easy to lose count of what's actually on hand and where it is.

✓ With the PhoneX Warehouse mobile app, barcode and IMEI scanning at every touchpoint keeps on-hand counts and bin locations accurate in real time, not just at the last cycle count.

How PhoneX compares to other solutions

How PhoneX compares to other solutions

How PhoneX compares to other solutions

See how out-of-the-box e-commerce or ERP systems really can’t get the job done on their own.

See how out-of-the-box e-commerce or ERP systems really can’t get the job done on their own.

See how out-of-the-box e-commerce or ERP systems really can’t get the job done on their own.

Other options

How PhoneX compares

Out-of-the-box ERP systems work for some industries, but warehouse operations in the pre-owned mobile device industry are more complicated, with non-linear processes, SKU transformation and large volumes. Many distributors try to jam their process into generic software that is not made for this industry.

✓ Your business needs an ecosystem engineered for rapid growth, margin expansion, and operational scale. That’s exactly what PhoneX delivers: a one-stop shop made for this industry — from receiving to sale.


✓ PhoneX Warehouse provides end-to-end ERP and warehouse management functionality built specifically for the pre-owned device industry. The system adapts to any workflow for mobile device distributors — simple or complex.

✓ Your business needs an ecosystem engineered for rapid growth, margin expansion, and operational scale. That’s exactly what PhoneX delivers: a one-stop shop made for this industry — from receiving to sale.


✓ PhoneX Warehouse provides end-to-end ERP and warehouse management functionality built specifically for the pre-owned device industry. The system adapts to any workflow for mobile device distributors — simple or complex.

Out-of-the-box shopping platforms can seem like a good solution to sell used phones online, but many times, buyers end up calling the rep anyway to get a better price.

Storefront is a better choice, because:

✓ You can sell to more customers with fewer employees.

✓ You get instant data on how much you’re making on each SKU.

✓ You can analyze data on your profitability.

✓ Buyers can buy at list price and/or make offers online.

✓ Buyers can add to and place their own orders.

✓ Your reps can also place orders for customers.

✓ You can easily accept, reject, and counter offers online.

✓ You ensure reps don’t underprice items.

PhoneX Storefront is a better choice, because:

✓ You can sell to more customers with fewer employees.

✓ You get instant data on how much you’re making on each SKU.

✓ You can analyze data on your profitability.

✓ Buyers can buy at list price and/or make offers online.

✓ Buyers can add to and place their own orders.

✓ Your reps can also place orders for customers.

✓ You can easily accept, reject, and counter offers online.

✓ You ensure reps don’t underprice items.

Many companies use spreadsheets to manually manage their customers, pricing, and more.

✓ You can still use spreadsheets with PhoneX Storefront by easily uploading and syncing inventory, customers and pricing.

✓ With PhoneX Warehouse, you can go beyond spreadsheets to get control over your inventory. Our purpose-built system tracks inventory at every step, regardless of how simple or complex your process is.

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Why PhoneX?

Why PhoneX?

Billions of dollars in devices have been sold through PhoneX. Some of the largest players in the industry are using the software. Smaller companies are using it to grow, and larger companies are using it to reach more and more customers.

Increase device margin by 30%-40%

Reduce time-wasting activities

Serve 3X the customers without more sales reps

Why Now?

Nothing ever stays the same in this industry. The companies that survive will invest now for the future. We think the key to staying in the wholesale phone business is to grow your customer base, fast. It can take years to grow a solid customer base, so it is important to invest now in automation so you can focus on it.

If you could increase your selling prices by 2%-3%, how much more profit would flow to your bottom line?

If you could free up 50% of your time to focus on value-adding activities like purchasing and selling, would you be able to generate higher profits?

If your competitors invest in automation and you do not, how will this affect your business?

If prices continue to get more competitive and you do not invest in growing your customer base and sourcing consistent supply, how will you secure supply next year and the year after?

Given this, doesn’t it make sense to get ahead of the competition and invest in technology today?

What PhoneX teams see every day

What PhoneX teams see every day

“Some people use ERPs like Netsuite e-Commerce, but customers can’t bid. They have to buy at list, so they either just leave the website if they don’t like the price or they call up the reps anyway. The platform can create reports for everything, but people I’ve talked to don’t use them. You need a PhD to create the reports.”

“Some people use ERPs like Netsuite e-Commerce, but customers can’t bid. They have to buy at list, so they either just leave the website if they don’t like the price or they call up the reps anyway. The platform can create reports for everything, but people I’ve talked to don’t use them. You need a PhD to create the reports.”

PhoneX sales rep

PhoneX sales rep

“The benefit of using PhoneX is that when you log in, you see only the information that will help you drive up profitability. You need all of your sales, offers, and inventory data in one place, and you need to react to customer offers and changing market prices in real time. ERP systems don’t let you do this.”

“The benefit of using PhoneX is that when you log in, you see only the information that will help you drive up profitability. You need all of your sales, offers, and inventory data in one place, and you need to react to customer offers and changing market prices in real time. ERP systems don’t let you do this.”

PhoneX sales rep

PhoneX sales rep

“One person said only about 10% of his sales go through Shopify without a sales rep’s involvement. Sales reps resisted using the site because they spent more time modifying customer orders than if they placed the order for the customer themselves.”

“One person said only about 10% of his sales go through Shopify without a sales rep’s involvement. Sales reps resisted using the site because they spent more time modifying customer orders than if they placed the order for the customer themselves.”

PhoneX sales rep

PhoneX sales rep

Want to know more?

Want to know more?

Set up a demo to see how PhoneX solutions can help your business.

Set up a demo to see how PhoneX solutions can help your business.